Homes With Broadband But No Pay TV Up 155 Percent
Nielsen reports that the number of U.S. homes with broadband Internet service, but without a pay-TV subscription went from 1.1 million in October of 2013, up to 2.8 million at the end of October in 2014.
The ratings company also found that households watching live TV this past quarter was down 4.4 percent over the previous year to about 4.5 hours per day, as viewers begin to watch more on-demand programming.
Usage of streaming platforms like Netflix were up 19 percent, and smartphone usage was up to more than 30 percent, from one hour and 10 minutes per day up to one hour and 33 minutes per day.
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